Books

2020 Vision
by Stan Davis

There are many new ideas and concepts. When I read phrases like “the new economy,“ or “informationalize your business,“ I'm usually a more than a little skeptical. “Yeah, right,“ I used to think all this talk about an “information economy“ was about looking up answers to questions and trying to sell each other last week's baseball scores. I no longer think so. I took the book home largely because one of the promotional blurbs on the back cover was by Tom Peters, who said “If Stan Davis' Future Perfect was the 'book of the decade' for the '80s (and I think it was), then his and Bill Davidson's 2020 Vision may well be the 'book of the '90s.' 2020 Vision is not for the faint of heart. It is a provocative masterpiece that puts almost all other 'futurist' treatises to shame.“ Well! How could I resist a challenge like that? Besides, I read Future Perfect back in the '80s, and it was indeed brilliant. I'd have to agree with Tom Peters about Davis and Davidson's book. Not only did I begin to understand that we really are in the midst of a new economy -- and thus a new era of mankind's social relationships, thinking and enterprise -- but even as I was reading through the chapters my mind began to be crowded with all sorts of new ideas not just for improvements in the way I'm already doing business, but whole new businesses! Now, how many books have you read lately that both stimulate the imagination and suggest immediately practical solutions for everyday problems, all at once? Practical and exciting, 2020 Vision has important lessons for virtually every business, not just those we may first think of when things “high tech“ or “computerized“ are mentioned. Officers of large corporations as well as one-person home-based business-people will all be doing themselves, their customers, and their businesses a tremendous favor by reading this important and entertaining book.

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