“Companies will thrive on the basis of their stories and myths. Companies will need to understand that their products are less important than their stories.”
—Rolf Jensen, Copenhagen Institute for Future Studies
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Accelerating Innovation: Improving the Process of Product Development by Marvin L. Patterson
Patterson re-iterates many commonly understood program management principles here, but he also launches a very perceptive discussion of knowledge work as an “information factory“ in which information can and should be treated as physical products are in a normal factory. Concepts that can productively be applied include the value of Work In Process, total cycle times, and the cycle time reduction model used by Toyota to increase productivity. A must-read chapter for anyone managing knowledge work!